What is Field Marketing?

Field Marketing Magazine

This quarterly magazine shows the diverse range of options in face to face marketing.

Field Marketing is the technique that brands use to send out merchandising and sales teams into the field to act as brand ambassadors.

Field Marketing delivers marketing directly to the consumer at the point of purchase and reports the consumer/brand relationship back to the brand owner.

Frank Wainwright
Publishing Editor

The Field Marketing Council (FMC)

What is Field Marketing?

Field Marketing is the provision of highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) exercises on behalf of clients. Staff are employed by the field marketing company, which in turn is outsourced by the client to complete specific goals and targets. Field Marketing delivers results and ensures brand development in terms of accountability, visibility, availability and sales.

Mike Hughes  
Field Marketing Council's Chairman

POPAI

Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing.

POPAI has 19 national offices covering 45 countries and more than 1,700 members worldwide. The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix.

Chair - Simon Rowe
Twentieth Century Fox Home Entertainment