A difference you can see
A company you can trust
Launched into the UK chewing gum market in January 2007, Cadbury Trebor Bassett's (CTB) Trident has revolutionized a category that had been in decline.
Since the launch of Trident, an massive £38m incremental sales value has been added. 75% of this growth delivered by Trident. With the category now enjoying phenomenal growth of +16%, in 2008 CTB is planning to invigorate the market even further with some dynamic category plans.
A a state of the art display that will further invigorate the category through the impulse sector has been launched during February 2008, Installed by CIA. CIA's Install team have covered in excess of 5000 outlets.
